In order to fulfill its function, every display case must comply with the following technical conditions:
- Visibility: it is an element that improves to greater perspective and visual angle. It also depends on the location of the objects and the illumination of the space. Your display case will be remarkable.
- Coherence and unity: a general balance must be achieved, based on harmony between: stained glass windows, posters, product, logo, doors, among others.
- Organization: the elements that compose the showcase must be ordered to facilitate observation and to reflect the image and style of the store.
- Plastic composition: there must be some parameter that guides creativity, orienting it towards the commercial message to be transmitted.
- Opportunity: to respond to public expectations.
- Suggestion: to provoke the desire to buy in the spectator, through aesthetic and emotional resources.
- Originality: to attract the customer’s attention. Above all is the costumers!
Clarity of the message: an integration must be achieved between the inspiring theme of the showcase and the product. However, if you don’t have a message forget of sell.
One of the best display case! But not all.
